A thought

I have just looked at I love dust and their work and I have just posted about found type which fits in with them. Now I have to stop and considder myself. Yes I like the fonts I looked at but I'm supposed to sell myself, now I am not sure if I should be fitting in with them or going with my own style of what I'd call simple type styles or "scruffy" type styles, more like doodles.

[Source] p.157 Hand Job

[Source] p.134 Hand Job

[Source] p.94 Hand Job

[Source] p.45 Hand Job

[Source] p.110 Hand Job

 

Above are things I like, type made of lines, type with twirly bits, little patterns. I also like loose cursive hand writing and yes I also like the bubbily fun writing. Self promotion is hard, there is so much to consider, I don't think I've ever had to think about myself is so much detail before. I think I like too much of a wide range of type to narrow it down enough for this project and there is also a different between type I like to look at and type I can actually create.

 

Decision time: I have chosen to stick with my guns and use a style which fits in with the agency because I chose them because of their modern work so I think it's only right to stick with the idea of modern for this project.

Tyography

I went back and looked through the work of my chosen agency I love dust and I have decided that in my work I'd like to use hand drawn typography although the agency uses both hand drawn and digital type and I like both styles I feel like my work would maybe look better if I just stuck to one style through out (unless later on I can find a way which looks right to mix it, this may be aided by my method of presentation). I have a personal interest in hand drawn type and I'd like to explore that more so that is why I have chosen that side of things.

To help me with my ideas I have been looking through my copy of Hand Job (A catalog of Type) and this is sort of like a typography bible for all things hand drawn. I have picked out multiple examples that I think fit in with I love dust's style because I want my work to show that I can work in the same way (without copying).

[Source] p.62 Hand Job

 This was the first type I came across which I liked, it is very simple but could still be used well and I like how the black adds depth to it, it doesn't come across as a very serious font and I think on a piece of woth it would be quite bold.

 

[Source] p.97 Hand Job

 This to me is quite structured but it's slight ittalic style makes it look a bit free somehow, I like the use of the straight, thick black lines. I may use something like this in my design but in comparison to the one above my eye is more drawn to that one because it is cleaner and now it looks less playfull and more professional (somehow).

 

[Source] p.122 Hand Job

 I love this type and I think I am quite likely to use this in my work, I like how it is filled in and it has a straight uniform feel to it yet is semi-playful at the same time. I see this as a more formal font because of the bold striking feel you get from it so it could be used for a more serious point in the 4 pieces of information on my package.

 

[Source] p.145 Hand Job

[Source] p.144 Hand Job

 These two I think take on a sort of graffiti style which I like as it is fun and could be used for a more playful moto in my group of 4. Graffiti is a more moder style and I think that would fit in with the agency's work because their work all feels and looks very modern, they have also used more psychodelic fonts.

 

[Source] p.214/215 Custom Lettering of the '60's and '70's

 

I thought I'd include this double page spread of psychodelic type from a different book because it is a style that has been used and I think I am going to use some myself. I like the free flow of it and how when words are placed ontop of eachother the curve up and down into each other, it's different, fun and less structred.

 

[Source] p.31 Hand Job

Finally I found this page in Hand Job and I like how all the fonts are on the page together mixed up and it works, this shows me that if I wanted to put all four of my pieces of information together but use different fonts then I can.

 

 

 

 

 

Inspiring 3D work with type

While looking through The 3D Type Book, I found some pieces which really inspired me and have given me ideas for how to present my work. In this project I think this book is the best thing i have found.

 

[Source] p.111 The 3D Type Boook

 

I really like this piece, somehow I can imagine it as sky scrapers on the Newyork grid just because it has height and that is shown in the close up photos of the piece. I think with my project I will experiment with creating 3D lettering like this and then there is also the possibility to do more with it with both design and the layout of it when it is put together into one piece. I think this could be a great way of demonstrating typography to my chosen agency however it could aslo be too much but I shall experiment with this.

 

[Source] p.23 The 3D Type Book

 

I think this is a really good idea. I think one thing which is hard about this project is finding a creative way to include all 4 pieces of information about us as a designer and this wound be a great way to create a piece which also says something about you. This would give the message that you care about the environment or you want to use materials in a certain way and the you could have 4 rolls that pull out each with a piece of information on about you. This is an idea that I am definitely considering using even though it has come very late in my research. In order to make it more original I might combine it with another idea.

 

[Source] p.23 New Encyclopedia of Paper-folding Designs

 

I also like this idea and I did something similar with patterns in my paper experiments. I like how the text and image are slightly distorted adding interest but are still ledgible. My only concern with this is that it is too flat, is it 3D enough for this project?

 

[Source] p.163 The 3D Type Book

 

I think this is a great extention to my early reasech as I paprticularly liked the work of Libby Stanion and I love how this idea has been connected to typography and I will definitely experiment with this idea because I do really like the combination of multiple nets to create a shape. I may also try it with shapes other than pyramids but I'm not sure how that would look.

 

[Source] p.146 The 3D Type Book

 

A further extention to above is this which I love and it would be fantastic if I could do something like this and I may try with the folding skills I learnt in my own paper experiments at home.

 

[Source] p.64 The 3d Type Book

 

This was a great find, this work is by Chris Wilkinson who is a Sheffield designer and this work was created for Sheffield Hallam. This is inspriring to me because it shows me the link between ideas, typography in 3D form and a moto to explain and idea and imagary of the idea, this helps me because I have been struggling to link things togther but now I have an idea about how. As I have said previously I like the idea of using motos to explain myself as a designer so this is also inspiring because of that.

 

 

 

 

 

More 3D work with type

When I was in the library I found the perfect book for my project called The 3D Type Book. This was a great find because it shows all sort of different ways of showing typography in a 3D way with lots of different styles and materials, I went through the book and picked out 3D type that I liked which used paper or card.

[Source] p.132 The 3D Type Book

 

I don't think this scanned image does this as much justice as the book does but this is constructed of layers and layers of paper which get smaller and slightly offset with each layer until they reach the top, I think this would be effective as a display piece or larger pieces of work and could possibly work if my logo was initials. This could be good to experiment with but I'm not too sure how it would work with the project.

 

[Source] p.21 The 3D Type Book

 

I think this is simple but if used in the right way could be effective, it's what I would call semi-3D, this is because to me it is still rather flat and just getting away with the technical fact that it is 3D. I don't think I could make my whole design like this, or not without it becoming more of poster than a package anyway, but it could work as a possibility for an add on just like the ideas around pop-up.

 

[Source] p.105 The 3D Type Book

 

This again is what I'd call semi-3D although this is more clear that is it 3D. I just use the term semi-3D as a sort of midground between 2D and 3D because I feel like 3D has more depth and structure and is bigger when held in your hand. Anyway, the think I liked about this was not just the type but the paint or ink that has been applied to it; this is another thing which needs to be thought about is what design will appear on my 3D structure.

 

3D work with type

My next step in my work is to look at ideas for representing typography in a 3D way, I decided to do this to look at alternatives for using a boxnet to show myself as a designer because I want my project to be different and stand out from others work. I may go back to boxnets later but I wanted to give myself a different option or way of looking at things as I thought that I could make my 'package' a 3D type piece to show yet more typography and tie everything together.

[Source] p.232 New Encyclopedia of Paper-folding Designs

[Source] p.158/159 The 3D Type Book

[Source] p.192 New Encyclopedia of Paper-folding Designs

[Source] p.16 New Encyclopedia of Paper-folding Designs

 

These first few exaples that I have looked at all go back to the previous research that I did with pop-up and this could still the a possibility for me. I particularly like the second image here which is a book called ABC3D which I found in the library but then found this double page spread of the whole book in another book, I liked the book because it was interesting and as the images show letters formed into other letters by using some open and close tabs operated by page turning for example 'E' turns into 'F'. I think pop-up is a fun way of adding 3D to a 2D piece however although I may include an element of this I think for this project my piece needs to be more obvious with it's 3D element.

More logos

After looking at more symbolic or initial based logos I decided to look at other typographic logos, I found a couple of blog posts which had some great examples of logos. Some of the logos are minimalistic and others are just clever but there were little bits which I found inspiring.

Minimal logos

[Source] http://ninjacrunch.com/collection-of-35-minimal-typography-logos/

[Source] http://ninjacrunch.com/collection-of-35-minimal-typography-logos/

I was attracted to the Delaform logo because it uses a simple idea of the four colours, albeit an idea which is very common, but I like the fact that it overlaps and it reminds me of the artwork of an artist callled Alan Kitching and the way that he printed and arranged letters on a page. I feel inspired by this logo especially when working with my initials because they are difficult to work with but i think if I could apply this method it might look better.

 

I like the idea of the Ripple logo because the type is showing the word itself and it's what I would call clever design however although I find it pretty I wouldn't know how to use this in my own work.

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Clever logos

[Source] http://ninjacrunch.com/collection-of-35-minimal-typography-logos/

[Source] http://ninjacrunch.com/20-inspiring-cursive-typography-logos/

[Source] http://ninjacrunch.com/collection-of-35-minimal-typography-logos/

[Source] http://ninjacrunch.com/20-inspiring-cursive-typography-logos/

Sevensparrows I think is a good little logo I like how there are seven sparrows on the letters and I like the use of colour. All of the four logos above have imagery as part of their logo, this being the reason I call them 'clever' logos. This is an idea I like and I may use in some of my ideas as the amount of typography in my project may be over whelming and may disguise my logo so I think using an image acompanyment like this would be a good idea to look into. I also like how Foot, Green bean and Parengo Publishing are all hand drawn in some way and that is also another idea that I will look into for my project as I like hand drawn type.   



Logos

After our workshop on creating logos I decided to look in the library for inspiration for logo designs and I found I really good book called Logolounge(6), this book I really enjoyed looking through and found some examples of logos that I really liked.

[Source] p.75 Logolounge(6) 

[Source] p.76 Logolounge(6)

[Source] p.80 Logolounge(6)

 In the examples above the thging I liked was how many different ways each letter is portrayed; this was something I struggled with in the workshop when using my initials to create a logo design. I will now use this as inspiration for being creative with letter forms aqnd the decoration around them.

 

[Source] p.91 Logolounge(6)

Another thing we had looked in the workshop was the use of shape in logos and in these examples I liked the use of the circle and how it wasn't just a logo surrounding but was used as part of the logo, this will be something I will try to look at further in my own experiemnts. I particularly like "nige", "ping" and "jugar"because of the way they bring the white into the logo from outside of the circle.

 

[Source] p.152 Logolounge(6)

In these logos I also liked the use of the circle shape but it is less restricted and they are also a good example of how a logo doesn't have to include typography. Although I like this and did once consider creating a non-typographic logo I decided against it as my chosen area is typography and that should be demonstrated in my logo in some way. this is not to say that i won't combine image and text in some of my experiments.

 

[Source] p.98 Logolounge(6)

Finally from this book I liked these examples of what I'd call less uniform, what i mean is that they are not strict within a shape or only using initials, to me they seem a bit more expressive and fun especially with a bright use of colour. i also like some of the typography styles the the way "kids" overlaps and "rojo" has a printed effected with the imperfect ink. i may do some like this of my own but I'm not sure yet so I will do some more reseach.